Project Description

Benefit Cosmetics

HOW WE TACKLED THE BRIEF

Benefit Cosmetics

HOW WE TACKLED THE BRIEF

Brief

uk.boldisbeautiful.com

Benefit Cosmetics UK is a household name within the beauty cosmetics industry. The brief was simple. Design and build a website for them to promote their Bold is Beautiful charity campaign for the UK and Ireland

With Benefit Cosmetics, aesthetic appearance and flawless functionality was extremely important. The team at Envious worked with the Benefit Cosmetics team to launch a platform to house their charity promotion and #be100percent material in a way that was totally accessible to any type of visitor in a way that is both beautiful, and functional

  • Graphic Design

  • Bespoke Development

  • Media content embedding

Brief

uk.boldisbeautiful.com

Benefit Cosmetics UK is a household name within the beauty cosmetics industry. The brief was simple. Design and build a website for them to promote their Bold is Beautiful charity campaign for the UK and Ireland

With Benefit Cosmetics, aesthetic appearance and flawless functionality was extremely important. The team at Envious worked with the Benefit Cosmetics team to launch a platform to house their charity promotion and #be100percent material in a way that was totally accessible to any type of visitor in a way that is both beautiful, and functional

  • Graphic Design

  • Bespoke Development

  • Media content embedding

Deliverables

With a design requirement of this nature, a simple website design template simply would not do

The project began with our Creative Director planning and designing the website layout, creatively, using Photoshop. Once the Benefit Cosmetics team were happy with the structure and way we had organised their content, whilst also including their brand assets, our front end developer got to work with turning the graphical design into a coded website in pure HTML

The Empowering Women page needed to house multiple YouTube videos, which were a planned serious of Episodes recorded by Benefit Cosmetics, including discussions with women around what they have achieved in their personal journeys and accomplishing various charity campaigns

  • Bespoke design

  • Pure HTML

  • Multiple video Embedding

Meticulous attention to design
Search Engine Optimisation
Multiple CSS for device display responsiveness
Bespoke Development

Deliverables

With a design requirement of this nature, a simple website design template simply would not do

The project began with our Creative Director planning and designing the website layout, creatively, using Photoshop. Once the Benefit Cosmetics team were happy with the structure and way we had organised their content, whilst also including their brand assets, our front end developer got to work with turning the graphical design into a coded website in pure HTML

The Empowering Women page needed to house multiple YouTube videos, which were a planned serious of Episodes recorded by Benefit Cosmetics, including discussions with women around what they have achieved in their personal journeys and accomplishing various charity campaigns

  • Bespoke design

  • Pure HTML

  • Multiple video Embedding

Meticulous attention to design
Search Engine Optimisation
Multiple CSS for device display responsiveness
Bespoke Development

Results

The Benefit Cosmetics team have worked hard to gain exposure and get traffic to their charities page, and also achieve awareness for local charities for women

The two websites, https://uk.boldisbeautiful.com/ for the UK and https://ie.boldisbeautiful.com/ for Ireland provide the perfect platform for that, and have seen successful increased in engagement, traffic and fund raising for their chosen charities

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