Project Description

I/U Ink

HOW WE TACKLED THE BRIEF

I/U Ink

HOW WE TACKLED THE BRIEF

Brief

www.iuink.com

I/U Ink was founded by a creatively driven individual previously working in wardrobe styling. Having a huge passion for Tattoo art and being involved in the Social Media culture, he saw a demand for a community engagement website which connects tattoo artists with those looking to get inked

The site is the first of its kind within this industry, allowing tattoo artists and businesses to register their studio on the site, present their portfolio and even take bookings

A recent addition has been that of a forum, where artists and consumers can discuss topics on a contained area

The site is monetised by taking a percentage, or fixed monthly amount, from tattoo artists who only pay the percentage when a confirmed booking is made making it a risk free venture

  • 100% Bespoke Development

  • Google Maps API

  • eCommerce integration

Brief

www.iuink.com

I/U Ink was founded by a creatively driven individual previously working in wardrobe styling. Having a huge passion for Tattoo art and being involved in the Social Media culture, he saw a demand for a community engagement website which connects tattoo artists with those looking to get inked

The site is the first of its kind within this industry, allowing tattoo artists and businesses to register their studio on the site, present their portfolio and even take bookings

A recent addition has been that of a forum, where artists and consumers can discuss topics on a contained area

The site is monetised by taking a percentage, or fixed monthly amount, from tattoo artists who only pay the percentage when a confirmed booking is made making it a risk free venture

  • 100% Bespoke Development

  • Google Maps API

  • eCommerce integration

Deliverables

The first phase was to focus highly on a unique brand and develop across a specific image style. The site has an elongated design specifically suited for mobile devices, whilst also having a high impact on desktops

The target audience needs to be able to search the directory by various parameters, with results of all being displayed as pins on a map for quick access

The forum also has a very unique design, allowing multiple users registered on the site to create conversations and have their posts rated by other members creating higher engagement and dependancy on the site

Stripe has been integrated to either take a percentage of a booking fee, or a monthly subscription payment from Tattoo artists, depending on their membership choice upon registration

  • Admin access to user account control

  • Bespoke, responsive design

  • Image gallery upload and editing

Advanced Search Functionality
Mobile First Responsive Design
100% Bespoke Development
Percentage of Subscription Payment Model

Deliverables

The first phase was to focus highly on a unique brand and develop across a specific image style. The site has an elongated design specifically suited for mobile devices, whilst also having a high impact on desktops

The target audience needs to be able to search the directory by various parameters, with results of all being displayed as pins on a map for quick access

The forum also has a very unique design, allowing multiple users registered on the site to create conversations and have their posts rated by other members creating higher engagement and dependancy on the site

Stripe has been integrated to either take a percentage of a booking fee, or a monthly subscription payment from Tattoo artists, depending on their membership choice upon registration

  • Admin access to user account control

  • Bespoke, responsive design

  • Image gallery upload and editing

Advanced Search Functionality
Mobile First Responsive Design
100% Bespoke Development
Percentage of Subscription Payment Model

Results

i/U Ink invested in a social media campaigns, particular Instagram, which since launch of only a few months has attracted almost 4000 followers

Their monthly newsletter also achieves a high level of engagement, which has added to the amount of new sign ups from tattoo artists on the website

The next phase will be the launch of a native app, to further enhance and increase the level of engagement

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