Project Description

BENEFIT COSMETICS BLOG

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Benefit Cosmetics, founded in 1976, is a make-up brand that sells across in excess of 2,000 counters in more than 30 countries and is now a household brand name

Using a quirky, feel-good tone, the brand has been able to amass a combined 4 million followers on its social platforms including Facebook, Twitter, and Instagram, with around 65% of online sales being driven from their beauty blog

Envious Digital was commissioned to redesign and develop their UK blog site to enhance the look and feel and bring it in line with the rest of their marketing communication platforms

Their marketing team now has a more efficient method of creating blog posts, which has reduced administration time spent and costs to outsourced agencies for this task. The ability to pre-schedule blog posts, which then automatically go live on the set time and date means the marketing team can work ahead of themselves.

During the design process, our aim was to use brand assets to provide continuity with ongoing marketing campaigns to ensure their communication was synchronized and unified. The look and feel is now also a part of the global site design and brand recognition, based on a high performing platform with strong search engine optimisation

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