bidwedge was invented by Shon Alam, after recognising consumer’s frustration when it comes to trading in currency
The main issue is that the consumer incurs fees and charges both when they buy the currency they need, and then also when they return and exchange it back into the original currency version
bidwedge is a trading platform that was built bespoke to facilitate peer to peer trading, at rates far lower than high street currency exchange services, banks, and travel card providers
Prior to developing the system itself, Envious performed a full branding exercise which allows for brand development across media and marketing collateral across all platforms
The system Envious Digital purposefully developed allows for bidwedge.com administrators to control which currencies they wish to buy and sell, alter the exchange rate (which is an adjustment of a real-time API feed from a mid-market rate provider) and of course, view, monitor and verify transaction requests
With so many possibilities of account creation types, payment methods, and transaction process stages, we needed to develop multiple triggers that send information to both the consumer’s and administrator’s dashboards, along with different email notifications
Working alongside a leading SEO Agency, the end result is a high-performing currency trading platform that is strong in useability and user journey
“The site looks fresh and exciting but trustworthy as well. We look a million dollars and I am in no doubt that we will now start to see the results over the coming months. As a company I see Envious as very much part of the Bidwedge Ltd team and our journey can now truly begin”
Shon Alam – Founder
