Mirius

A modern, user-focused website designed to strengthen global brand presence and support distributors with intelligent tools, enhanced analytics, and easy access to product information.

Mirius required a redesigned digital platform that could effectively showcase its extensive product range while supporting distributors with faster, smarter access to resources. Alongside the new website, additional tools such as a product chatbot, analytics dashboards, and a wallchart generator were introduced to further enhance usability, insight, and engagement.

Client & Background

Mirius is a global manufacturer of cleaning and hygiene products, supplying distributors across multiple industries.

The project objectives included:

A modern website to better represent their global brand

Easier access to product information, SDS sheets, and technical resources

Intelligent tools to support distributors and improve efficiency

Improved visibility into how users interact with products, documents, and support resources

The Challenge

Mirius needed a website that could clearly present its product range while supporting distributors with quick access to key information. The existing experience lacked the structure and functionality needed to efficiently navigate products and resources, particularly for users needing fast access to safety data and documentation.

There was also an opportunity to go beyond a standard website by introducing smarter tools that could simplify how distributors find information, generate useful materials, and better understand how customers engage with products and resources online.

Mirius wanted to improve not only access to information, but also visibility into customer behaviour and usage patterns to help shape future digital improvements and support priorities.

Carefully crafted specification to build your website

Our Approach

Discovery & UX Strategy

We focused on understanding distributor behaviour and the need for quick access to product data, SDS sheets, and supporting materials. This informed a user journey centred around speed, accessibility, and reducing friction when searching for information.

Design Direction

A clean, minimal design was introduced to reflect Mirius’ brand values of quality and innovation. The interface ensures content is clearly structured, allowing users to easily navigate between products, resources, and intelligent support tools.

Development & Integrations

The website was rebuilt with a dynamic product catalogue and centralised resource hub. In addition, we developed and integrated Ask Nan, an intelligent chatbot designed to help users quickly find product information and safety data sheets. A custom wallchart generator was also introduced, enabling distributors to create tailored, downloadable resources.

Performance & Security

The platform was optimised for speed, responsiveness, and scalability, ensuring a consistent experience across devices. Backend improvements support reliable performance, secure access, and simplified content management.

Solution & Key Features

Dynamic product catalog

Dynamic product catalogue with search, filter, and exploration tools for fast access to product specifications.

Resource hub

Centralised resource hub containing safety data sheets, product information sheets, downloadable materials, and wallchart generation

“Ask Nan” chatbot

“Ask Nan” AI chatbot for quick access to product and SDS information

Analytics dashboards

Analytics dashboards providing insight into chatbot usage, customer behaviour, and resource access patterns

Interactive visual elements

Interactive visual elements to engage users while highlighting product features

Optimised performance

Optimised backend and performance for faster load times, simplified content management, and enhanced SEO

Results & Impact

The redesigned website has strengthened Mirius’ global digital presence, improving engagement with distributors and reinforcing the company’s reputation for quality and innovation.

Users can now access resources and product information more efficiently, enhancing usability and overall satisfaction. The addition of Ask Nan has simplified access to technical information and reduced friction when locating SDS sheets and product documentation.

The new analytics and reporting functionality provides Mirius with valuable operational insight into how distributors and customers interact with products, documents, and support resources. This allows the business to make more informed decisions around customer support, digital improvements, and future automation opportunities.

The clean, modern design elevates brand perception, while the improved structure ensures the platform is scalable for future growth, supporting Mirius’ ongoing mission to lead in the cleaning and hygiene sector.