STAR Asset Finance Group

A unified, conversion-driven platform for a national finance group with a local, personal approach.

STAR Asset Finance Group is a nationally recognised financial services provider that brings together multiple regional finance companies under one group umbrella. Their unique proposition – national capability with a personal, local touch – needed to be reflected clearly in a single, cohesive digital platform.

352%

Their overall web traffic YOY is up currently 352%.

95%

Their growth in leads delivered by the website has grown from after launch by 71% – by month five this was a 95% increase from launch.

£multi-million

The scale of the opportunities driven into the business from the ‘Get A Quote’ offering alone is £multi-million.

Client & Background

STAR Asset Finance previously operated five separate websites, each serving different audiences, products, and regions.

The business needed:

A unified digital presence that represented the entire group

Preserving the individual identity of each regional company

Deliver clarity, trust and ease-of-use for SMEs exploring finance options.

The Challenge

The new platform needed to:

  • Consolidate multiple websites into one clear, scalable structure.
  • Communicate STAR’s wide financial offering without overwhelming users.
  • Serve businesses across diverse sectors (e.g. agriculture, aviation, manufacturing).
  • Deliver dynamic, personalised content depending on where users arrive from.
  • Support PCI-compliant online payments, CRM integration, and regulatory requirements.
  • Project authority, credibility, and approachability in equal measure.

The solution had to be both technically robust and commercially effective.

Look at SEO with a magnifying glass
Range of STAR Asset Finance web pages on iPads

Our Approach

Discovery & UX Strategy

We mapped user journeys across the five existing websites, identified pain points, and defined a unified IA (Information Architecture) that simplified STAR’s service offering without losing regional relevance.

Design Direction

The visual language needed to balance: Group-level authority, A friendly, local feel and Sector relevance.

Each page was designed with clarity and conversion in mind – strong headings, digestible service benefits, client-appropriate visuals, and clear routes to enquiry.

Development & Integrations

The build included several advanced, business-critical integrations: Companies House integration, Barclays PCI-Compliant payment system, Conditional content logic, ClickDimensions CRM integration, Flexible CMS

Performance & Security

To meet strict financial security standards, we tightened all security layers and achieved Grade A on securityheaders.com

This ensures full compliance and maximum trust from both users and regulators.

Solution & Key Features

Unified Digital Platform

A single website architecture that consolidates five brands while allowing each regional company to retain its identity.

Localised Branding Logic

Automatic logo and styling adjustments based on user referral – preserving local trust while presenting group-wide consistency.

Advanced Finance-Sector Integrations

Advanced finance-sector integrations, including Companies House API connectivity, PCI-compliant payment flows, and automated CRM (ClickDimensions) pipeline management.

Conversion-Focus Navigation

Streamlined journeys from homepage → sector → product → enquiry.

Thought Leadership Hub

News & Insights section supporting content marketing and industry expertise.

High Performance

Lightweight build, optimised assets, clean code, and strong Core Web Vitals for speed and SEO.

Results & Impact

The new STAR Asset Finance website delivered:

  • One unified, scalable platform replacing five fragmented sites.
  • A dramatically improved user experience, reducing friction in key journeys.
  • Increased credibility across regional and national markets.
  • Higher-quality enquiries thanks to better service clarity and form pre-population.
  • Greater internal efficiency through CRM automation and self-managed content.
  • Enhanced operational security, achieving a Grade A rating on all major security headers.

The platform now serves as a strong foundation for STAR’s continued growth – combining national capability with the local, personal presence their customers value.