We restructured the navigation menu in order to provide an clear user journey and get to the information quicker by being able to access the key areas more easily, whilst giving the whole site a more up-to-date look and feel. Improvements to the filtering of news posts make the site much more engaging for users and in turn will mean more interaction and engagement with The Smart Accountants.
The Smart Accountants also added a whole new area around the technology sector with a visually translated process, which we creatively applied giving a clear timeline of how ‘the tech journey’ works.
SEO was a primary focus on this new site. We worked alongside The Smart Accountants’ SEO partner in order to make sure the site performed well on Google from the start. This included introducing more relevant calls to action in order to increase enquiries and leads.