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Digital Industry News

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SMOOTHER
CUSTOMER
APP EXPERIENCES

1. Checkout

Making sure your checkout process is as smooth as possible is a must. An example of a checkout process which has a negative user experience is Boots’ online shopping app. They ask users to sign in before they can purchase their order which means there is more work for the user and causes a barrier between them and the usage of the App. An example of an App which has a positive user experience is River Island. They offer users the chance to scan their cards or pay via PayPal which creates a happier and easier overall experience for users.

2. Customer details

Saving customer details allows customers to pay without having to enter all of their card details and address each time they checkout. All they have to do is enter their email and password, making repeat purchases easier.

Pieces of data that you should save on the App are card details, login details and their address. Storing sensitive information requires you have the correct security measures in place but is a worthwhile investment.

3. Offline experience

Users need to be able to access the app offline. Some of the most used apps are popular and successful because of this key feature. Being able to use the app without having to connect to Wi-Fi or rely on mobile data means that it can be used wherever, whenever.

For a no obligation consultation with a senior member of the team, contact us.

DIGITAL
MARKETING
CHALLENGES

Three challenges that you need to overcome with your Digital Marketing

Competition – Digital Marketing is an intense form of marketing because everyone is using it. Anyone can access it at any time and place with any type of device such as a smart phone or a tablet. Compared to traditional marketing such a print, Digital Marketing is very cost effective. There are “free” social media platforms which can be used such as Twitter and Facebook, but are at their best when you have a budget. Having a budget for each platform will allow you to reach a bigger and more specific audience.

Social media platforms – there a lot of social media platforms which are being using everyday by your audience, having too many can cause you trouble by leading you to confusing while marketing. You want to make sure that you can manage each account effectively and are receptive to each customer no matter which platform they are contacting you through.

 

CRM maintenance – while each company has a different amount of clients, it is vital that they have a CRM system, whether they have 10 clients or 10,000. Understanding your customers is the key to building a strong relationship with them. You will need to know who to contact, what job role each employee has and how to contact them, this is to avoid any confusion and problems while working with them. A CRM system will store all of these details for you, so you can find out everything you need in one place, unless you haven’t updated it. Updating your CRM is imperative when it comes to this otherwise your reputation may be at stake if this is ignored.

Envious Digital would be more than happy to come and chat with you about any challenges you’re facing, just fill out our contact form here.

WEB
DESIGN
TRENDS

Animations Galore

Animations are nothing new, but expect to see a lot more animation techniques used in web design over the coming year. Larger animations such as pop-ups are big impact whereas smaller animations don’t require much in the way of user input. All can be effective and highly entertaining in small doses, but don’t overdo it or your site visitors will be turned off in a big way.

Hamburger Menus

It is becoming increasingly commonplace to view web content on mobile devices. Because of this trend, many web designers have started creating ‘hamburger’ menus, so navigation is hidden from view until expanded. This creates a cleaner, more aesthetically appealing site, but it isn’t the right move for all websites.

For one thing users might not discover vast swathes of your website, and for another, users are more likely to give up if navigation pathways are not obvious.

Big, Bold and Beautiful Fonts

Up to now, website designers have mostly stuck to safe fonts, in a boring black, but bold web fonts are now a lot more accessible. There is nothing wrong with plain and boring if you are building a corporate website, but for everyone else, expect to see an explosion of large, colourful fonts in 2016, which should change the way we view text online.

Source – http://tech.co/web-design-trends-2016-01

REVAMP
YOUR
MARKETING

Content effectiveness

Effective content, unique ideas and relevant keywords are the most important factors that create the difference and make you stand out. Fresh content, particularly optimized for the search engines helps to engage your target audiences. Some of the best tools for the upcoming year for content analysis are-

Yoast WordPress Plugin is a freemium tool that helps in determining the right content on your website. The WordPress plugin also makes sure that the content is completelySEO friendly. It works somewhat like the traffic signal to keep it under control.

Keywords

With the changing algorithm of Google, the keywords stuffing are not a right idea to increase traffic. Yet, it certainly has not lost its importance completely. Analyzing the best keyword has become extremely difficult because of the Keyword Planner hiding data of Google Adwords. By playing with the right word, the businesses can attract regular traffic and find the unseen opportunities in the process.

Read more at http://www.business2community.com/digital-marketing/5-ways-completely-revamp-digital-marketing-campaign-01425247#gvDXVdhWTbxD1JwQ.99

HAPPY
BIRTHDAY
MATTHEW
MULLENWEG

Versatile is the word that may describe Matt Mullenweg quite distinctly. Matt dropped out of college at the age of 19, when he was pursuing a course in Political Science from the University of Houston. The music fanatic loved to play saxophone, but never considered it as a career. Later coding grabbed his interest and as the puzzle pieces of his life formed the meaningful picture he met Mike Little, a professional coder.

Matt Mullenweg founded Automattic on July 1, 2005, a $190.6 million worth equity funding company which led to the creation of WordPress.com, WordPress.com VIP, Gravatar, Vaultplus, Polldaddy and more. Later on May 13th, 2015 he founded Akismet, which is blog spam filtering software.

When the art (Matt Mullenweg) and code (Mike Little) met, WordPress was born in January 2003.  The ratio of a total number of unique monthly users in the US (131 million) to the total number of employees (mere 425) in an organization is the highest in WordPress compared to other organizations. 17.5% websites around the globe are using WordPress.

PC World Magazine ranked him #16 among the “50 Most Important People in the World Internet” in 2007, rightly so as this Herculean Techie recruited Toni Schneider (former CEO and Senior Manager at Yahoo!) as the CEO of Automattic in the year 2006 when Matt was a mere 22 years old youngster.

Source – http://dazeinfo.com/2016/01/11/happy-bday-matt-mullenweg-man-rules-17-5-worlds-total-number-websites/

ECOMMERCE
SALES

There is expected to be a 15.3% of eCommerce sales from 2014-16 in the UK. In Europe, Brits are expected to be the most frequent online shoppers.

In 2015 the average spend per transaction is £55.36

Although in-store sales appear to be falling, many retailers are bucking the trend by embracing technology to better engage consumers.

“Despite online retail seeing the most rapid growth, the high street remains an integral part of the retail landscape. It’s for this reason that we are seeing online-only retailers bridge the online and offline gap by opening brick-and-mortar stores and offering services such as click-and-collect to make the shopping experience more seamless, while increasing market share.”

Eric Schmidt, executive chairman of Google’s parent company Alphabet, has shown to be very enthusiastic about the eCommerce industry in the United Kingdom.

The former Google boss thinks the United Kingdom is the world leader in ecommerce.

Schmidt spoke to BBC Radio 4’s programme and said there is no reason why a hundred billion pound tech company couldn’t be launched in the UK. He also claimed the UK is the leader in ecommerce in the world, far ahead of the United States. “Britain has every aspect to build billion pound, ten billion pound, hundred billion pound companies. It has the right regulatory environment. It has got the right role within the European continent. Just look at the ecommerce plays and service plays that are now happening in London”, he told the radio programme.

Source – http://ecommercenews.eu/googles-eric-schmidt-uk-ecommerce-far-ahead-us/

If you need help boosting your eCommerce sales, don’t hesitate to contact us here. We can offer you hours of SEO, an updated website, Mobile Application or a consultation to discuss what improvements we can provide.

SIRI
VS.
CORTANA

Move over Siri, here comes something different. For the first time since its launch in April 2014, Cortana, Microsoft’s voice-activated assistant, is now available on smartphones other than Windows devices.

There are some key differences between Siri and Cortana. Both can fetch web-sourceable information like weather forecasts and sports scores. Yet because Siri is stitched into the iPhone’s operating system, it’s the only voice assistant that can perform commands at the touch of the home button. In addition, on-phone functions like turning on Bluetooth, dialing phone numbers, or sending text messages and emails are Siri-only.

But Cortana can do things that Siri currently cannot, though you have to groom the app to make these advantages worthwhile. That’s because the Microsoft-run assistant maintains a list of the users’ preferences

— what it calls its “notebook” — to ensure it’s providing relevant information to the user. So if you tell Cortana where you live, for instance, it will display the weather when you open the app.

That’s not a particularly groundbreaking feature, but there are others. For example, if you give it shipping tracking numbers, it will alert you about the status of your packages. Or, if you tell it you like Indian food, when you ask Cortana to find a place for lunch, it’s more likely to serve up a place with naan or curry on the menu.

So, make room for Cortana on your iPhone. Think of it this way: Siri is your personal assistant, and Cortana is your professional aide. After all, you’re important, and you deserve an entire digital entourage.

Source – http://time.com/4156795/siri-cortana-microsoft-voice-assistant-apple-iphone/

THINGS I LEARNT
FROM DIGITAL MARKETING

Content

We have spent more time than ever this year evaluating content effectiveness and the bottom line is this – more content isn’t always the answer. The answer is the right content. The answer is creating content your audience is actually looking for.

B2B marketers say their organisations are effective at content marketing and only 44% say their organisation is clear on what content marketing success actually looks like.

So let me get this straight…despite the fact that most businesses don’t know how to make their content marketing strategy effective, they are going to produce more content.

SEO

If you’re saying to yourself, “Casie, that makes no sense,” bear with me. This year more than ever, I experienced situations where clients wanted SEO help, but not really in the traditional scope of SEO.

For example, one client signed on for an SEO program but after we got started, decided they didn’t want help with anything on their website or blog. They did however want us helping with third party editorials and community building.

Source – http://www.komarketingassociates.com/blog/5-things-i-learned-about-digital-marketing-in-2015/

MISTAKES ENTREPRE-
NEURS MAKE

Lack of Audience Understanding

The first thing any successful business person needs is a clear understanding of his or her market.

The gap that a product or service fills is just the beginning. Marketing requires an in-depth understanding of consumer personas. Beyond a prospect’s needs, professionals should focus on how a prospect spends time, what other products or services the prospect likely wants, and where individuals who fit the persona are more likely to be living.

Detailed information about your audience can only make your marketing efforts more pinpointed and accurate.

Unrealistic Budgeting

Many startups fail to allocate a fair amount of money for digital marketing. Though some digital marketing activities can be completed on a shoestring budget, many require a strategic investment.

Avoid spending money on tools you aren’t sure will work out for your company, and focus on hiring talent inside and outside the company that can help you reach your goals effectively and efficiently.

Forgetting to Measure Results

Coming up with the ideas and putting them into practice are only the beginning of a digital marketing campaign. After the initial launch, marketers need to use relevant metrics that confirm the ROI of a campaign.

The good news is a digital campaign is not static once it has launched. You can continue to use analytics throughout the campaign period to tweak posts, keywords, and other information to better target your audience. Over time, your content will be optimized so that it meets and exceeds the goals you set in the beginning of the process.

Source: http://www.marketingprofs.com/opinions/2015/28989/the-biggest-mistakes-entrepreneurs-make-with-digital-marketing#ixzz3tqAWZmkR

THE POWER
OF
VIDEO

The value of video

Consumers are at least 64% more likely to purchase a product or service that has video representation. This trend highlights that establishing a personal connection with buyers through the means of video marketing is and will be a key element in the future of online marketing.

 A clear advantage of video promotions is that it will bring a clearer understanding of the benefits of a product or service. Videos are also more likely to be shared through social media outlets such as Facebook if compared to text based information.

It has to be understood that in this digital age businesses now have the ability to reach a larger viewing audience by creating or sharing memorable videos, as video ads and promotions will entice a person to an emotional response. Video is therefore a different method of engaging audiences than image and text. With video, the experience of comprehension is more immediate.

The amount of information that can be displayed through one second of video greatly outnumbers the amount of information that can be read. This means the emotional response often comes before the full appraisal of the content or the comprehension of the meaning.

WP
UPDATES

digital

Wordpress's biggest update, ever

The first technical refurbishment would be the REST API that can be used for fetching, uploading and publishing posts. WordPress.com can now interact with the core platform, working more like a third-party application. This has initiated the request for a desktop application.

MySQL and PHP coding was taken out of consideration, with API calls and JavaScript, replacing the same. The newly transformed WordPress.com is now better equipped towards handling and distributing a WordPress Client that is functional in nature, via the browser initiated calls.

One can get a feel of the responsive interface, owing to the ‘Single Page Application’. This results in low screen loading time that makes surfing easier than before.

WordPress.com offers a lot of flexibility as long as the GNU/ ‘General Public License’ version 2 is complied with.

Source http://www.business2community.com/tech-gadgets/wordpress-com-biggest-update-ever-going-open-source-dedicated-desktop-app-01387225#TWUywuBdXoKOTldv.99

INTERNET
BUSINESS

digital

Digital marketing methods

Social Networking: Facebook. That’s the first thing that comes to your mind when you think of social networks. But, that’s not the only one. Today, people use numerous social media platforms like Snapchat, Instagram, Twitter, LinkedIn and Pinterest amongst others. Some may consider these networks a nuisance, but for a business, they are a minefield of opportunity. You can reach your target demographics, promote your services for free or for a low cost, build a rapport with your clientele and direct traffic from social networks to your website.

Blogging: When the blog wave hit, a massive number of publishers could share their content online. Regardless, blogs aren’t just a way for publishers to share their articles and other content. They are also created for the purpose of providing the public with a wealth of information about a particular topic, company or product. Businesses can take advantage of blogs for promoting their main website and thus boosting incoming traffic.

Source http://www.examiner.com/article/top-digital-marketing-methods-for-internet-businesses