Project Description

Benefit Cosmetics

HOW WE TACKLED THE BRIEF

Benefit Cosmetics

HOW WE TACKLED THE BRIEF

Brief

blog.benefitcosmetics.co.uk

Benefit Cosmetics is a global cosmetics brand selling across 2,000 counters in more than 30 countries and was founded in 1976. Using a quirky, feel-good tone, the brand has been able to attract a combined 4 million followers on its social platforms including Facebook, Twitter and Instagram

Around 65% of online sales within the UK is driven from their beauty blog

  • Design Uplift

  • Social Media Feed

  • Co-operative Style Guide

Brief

blog.benefitcosmetics.co.uk

Benefit Cosmetics is a global cosmetics brand selling across 2,000 counters in more than 30 countries and was founded in 1976. Using a quirky, feel-good tone, the brand has been able to attract a combined 4 million followers on its social platforms including Facebook, Twitter and Instagram

Around 65% of online sales within the UK is driven from their beauty blog

  • Design Uplift

  • Social Media Feed

  • Co-operative Style Guide

Deliverables

As part of the redesign and development, we have made the front-end more cohesive with their existing marketing campaigns. The site was redeveloped to carry a different look and feel whilst making it quick and easier for their marketing team to create and update posts

A menu system that strategically links to product areas on their main ecommerce site was introduced to maximise visitor referrals

  • PHP Development

  • Cross site CSS

  • Search Functionality

Graphic design
Social media feed
PHP development
Global site seamless transitioning

Deliverables

As part of the redesign and development, we have made the front-end more cohesive with their existing marketing campaigns. The site was redeveloped to carry a different look and feel whilst making it quick and easier for their marketing team to create and update posts

A menu system that strategically links to product areas on their main ecommerce site was introduced to maximise visitor referrals

  • PHP Development

  • Cross site CSS

  • Search Functionality

Graphic Design
Social Media Feed
PHP Development
Global Site Seamless Transitioning

Results

The global marketing team have a much easier method to create blog posts, saving them time on administration. One of the most used features is the post scheduler, allowing their marketing team to create posts ahead of time

The look and feel now carries global brand recognition and continuity between multiple websites

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