Project Description

Benefit Cosmetics

HOW WE TACKLED THE BRIEF

Benefit Cosmetics

HOW WE TACKLED THE BRIEF

Brief

blog.benefitcosmetics.co.uk

Benefit Cosmetics is a make-up brand that are selling at over 2,000 counters in more than 30 countries. It is a household known brand all over the world founded in 1976. Using a quirky, feel-good tone, the brand has been able to amass a combined 4 million followers on its social platforms including Facebook, Twitter and Instagram, among others

Benefit have around 65% of online sales driven from their beauty blog

  • Design Uplift

  • Social Media Feed

  • Co-operative Style Guide

Brief

blog.benefitcosmetics.co.uk

Benefit Cosmetics is a make-up brand that are selling at over 2,000 counters in more than 30 countries. It is a household known brand all over the world founded in 1976. Using a quirky, feel-good tone, the brand has been able to amass a combined 4 million followers on its social platforms including Facebook, Twitter and Instagram, among others

Benefit have around 65% of online sales driven from their beauty blog

  • Design Uplift

  • Social Media Feed

  • Co-operative Style Guide

Deliverables

As part of the redesign and redevelopment, we have made the front-end appeal to the existing marketing campaigns they have running. In the development point of view, the blog has a completely different look and feel. It’s been created in a way that’s easier for their marketing team to upload and update posts. A website bar has been included to link to and from their site to increase stickiness in the user’s journey

  • PHP Development

  • Cross site CSS

  • Search Functionality

Graphic design
Social media feed
PHP development
Global site seamless transitioning

Deliverables

As part of the redesign and redevelopment, we have made the front-end appeal to the existing marketing campaigns they have running. In the development point of view, the blog has a completely different look and feel. It’s been created in a way that’s easier for their marketing team to upload and update posts. A website bar has been included to link to and from their site to increase stickiness in the user’s journey

  • PHP Development

  • Cross site CSS

  • Search Functionality

Graphic Design
Social Media Feed
PHP Development
Global Site Seamless Transitioning

Results

Their global marketing team has a much easier method to create blog posting which is a big time saving element. It comes with a automation of a pre-made blog post that publishes automatically of the time and date you desire. This is an important aspect for busy professionals

The look and feel is now a part of the global site design and brand recognition rather than a completely different site

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