Feridax is one of the UK’s largest distributors of Motorcycle clothing, helmets and parts
Envious Digital are currently in the process of re-developing their Dealer exclusive e-commerce portal, but in the meantime, Feridax needed a new front end which was attractive to consumers, enticed new Dealers and let consumers find where their nearest dealer is located (along with which brands they stock)
This part of the site is maintained by running a cron job, integrating data fed to us from Feridax’s own data, which sends specific information which thus determines the Dealer’s presence on the site, along with all the information. We also integrated with Google Maps’ API to search and generate the coordinates required to place them on the map and also facility the ‘search by radius’ feature
Feridax (1947) Ltd’s image and reputation is of huge importance, so our attention to detail and quality of design delivery was equally so
This is demonstrated throughout the site with parallax images, anchored links on content-heavy pages and pixel perfect button borders
The site is also Search Engine Optimised and naturally uses a CMS (content management system) allowing the marketing department to update and add content at will
This main entry point website is not only to promote Dealers and their locations but to also highlight which brands and products Feridax supplies. All brand images are fed dynamically from an external location so is constantly kept up to date, reducing the amount of administration time and reducing time lags in presenting the most up to date information
