Paperback sells unique and eco-friendly paper and board for artists and businesses that need high-quality printing and packaging materials. They wanted a new website that looked modern, was easy to use, and made it simple for customers to request paper samples.
The old website looked outdated and was hard to navigate. It was difficult to show how the paper really looked and felt through online images. Customers had trouble requesting paper samples because the process was confusing. The site needed to highlight the company’s focus on sustainability while still looking high-end.
We created a fresh, easy-to-use design that matched Paperback’s brand. The new layout is simple and intuitive, making it easy for customers to explore the different paper options. High-quality photos were used to accurately show the textures, colours, and finishes of the paper, ensuring customers could get a true sense of the product before ordering.
To improve the sample request process, we redesigned the contact form, making it quicker and easier for customers to ask for paper samples. This streamlined approach helps customers get what they need with minimal effort. We also made sure the website was fast and worked smoothly on all devices, so users could access it whether they were on a phone, tablet, or computer.
Another key focus was sustainability. Throughout the site, we highlighted Paperback’s commitment to eco-friendly practices, reinforcing their mission while maintaining a high-end look and feel.
A beautiful, user-friendly website now effectively showcases the company’s paper collection. The improved contact form led to a big increase in sample requests. Customers also experience better navigation and clear product details, making it easier for them to find the right materials. The new website not only reflects the company’s style but also builds trust with customers.
This project shows how good design and smart features can make a website more useful and attractive. By focusing on user experience, visual appeal, and smooth functionality, we helped Paperback create a strong online presence that engages customers.
