The questionnaire itself (indicator) comprises of around 80 different questions where answers are picked on a weighted scale. The algorithm was extremely complex as not only did it provide the metrics on the main ‘character’, but also a secondary and third possibility.
Further to this and based on the results of the individual, a report is generated which dynamically populates relevant content into the document in the form of an aesthetically pleasing booklet
When the system is used by companies, they are also able to create team maps in order to display an overall view of character types within the business, or certain departments
The system is monetised by collecting payments for ‘credits’ to take tests, and the price is also adjusted depending on the amount of credits that are purchased