Ramblers Clothing are a designer and manufacturer in the UK of a range of traditional clothing lines for both women and children
The new site needed to introduce a number of improvements to their previous platform, such as being able to offer trade accounts with different pricing, as well as the ability to ‘quick order’ frequently purchased products on one page
For consumers, we needed to strike a balance between targeting two different audiences for two very different ranges of clothing
All products include variations of size and colour, so offering ease of ability to distinguish and choose between this was paramount
Envious Digital worked with Ramblers Clothing to devise a specification that covered all functionality that the site needed, including integration with email campaigning software and a larger account area and menu items that were restricted to users of a certain role
As there was a large number of products and existing customer accounts to add to the new site, Envious created an import for each of these from a CSV file, allowing Ramblers Clothing to populate this in one place, saving much time and administration
Other complexities were setting some products up with different VAT rates and working out different delivery options based on a combination of delivery location, and the order value
