In terms of general health, it’s crucial to prioritise a swift page load speed, as 40% of users abandon sites taking over 3 seconds to load. Mobile responsiveness is equally vital, given that over half of web traffic originates from mobile devices. Security measures, such as using HTTPS, are paramount, as 84% of users might abandon a purchase if data is transmitted over an insecure connection. Regularly checking for broken links and ensuring cross-browser compatibility contribute to a positive user experience, with 88% of visitors less likely to return after encountering a 404 error. Content quality, both in terms of relevance and presentation, plays a significant role, considering that 75% of users assess a website’s credibility based on its design and content.
For SEO, a strategic approach is imperative. Keyword optimisation, with relevant keywords in title tags, meta descriptions, and content, is key, given that pages in the top Google position have a 31.7% average click-through rate. Mobile-friendliness is critical due to Google’s mobile-first indexing, and building high-quality backlinks is instrumental in achieving higher search engine rankings. Site speed, content quality, and leveraging social signals through social media are additional factors influencing SEO success. Implementing schema markup and optimising for local SEO, where applicable, further enhance a website’s visibility, considering the profound impact these strategies can have on search engine rankings.
If you think your website could be in poor health, don’t wait to contact us to help you improve your website. We believe we can help you improve step by step easily and productively. See quick results in your Google ranking and page speed with Envious Digital.