Idox Group are a PLC company with a huge collection of subsidiary companies and products that previously, all had their own websites and microsites. When the company went through a rebranding exercise, it was decided that instead of having multiple sites to visit to find group information, a new site should be created that would bring everything together, providing visitors with one place to access information on their range of products and services
Envious was invited to collaborate with Industry Branding to deliver a high-quality website with a completely revised structure and navigation, to promote Idox Group’s products and services to their existing, and new, list of clients. During the website development, we also worked alongside Footprint Digital, a successful SEO and content planning agency to ensure that there was no disruption to their online search presence
As part of the Phase 1 project, Envious Digital also developed bespoke areas such as a careers platform for their HR team to manage and process job applications, contact form integration with their marketing automation platform, case studies with gated forms to assist with lead generation, and much more
We also needed to ensure that all of their previous news posts were incorporated into the site. As there were over 200 items, manually inserting these would be time-consuming and costly. Therefore, we worked with Idox’s IT team to extract an export of their previous posts retaining all of the data we needed to import these into the new website
Future work will include breaking product pages down to include deeper content levels as well as translation into multiple languages
The result has seen a huge rise in engagement and responses to campaigns as well as praise from Directors and investors of Idox
We have also worked with their internal marketing and web team to train them on how to use all aspects of the site so they can continue to maintain and add content themselves, without being tied to an agency
“We are delighted with the performance from our agency partner, Envious Digital.
We began the development of a comprehensive new brand project in March 2020. At the same time, we set the objective of addressing a new design and build of our corporate website which is a key component in our go to market strategy. This was a major project within the business and we appointed Envious to work closely with our marketing team and, importantly, our brand agency to deliver this. Teamwork was essential. Over a 5 month period, the Envious team got to grips with this complex project brilliantly. It involved a complete, ground-up rethink of how we engage with customers.
Envious demonstrated excellent project management skills, a real sense of collaboration with us all and consistently delivered the work requirements on time, to the highest standard. There were also times when we needed to be challenged and Envious were not afraid to point out better ways of solving problems. At all times they were positive, inspired great confidence and went that extra mile to deliver the results needed.
When it came to final launch phase and implementation, this was the smoothest launch we have ever known. Even in the first week of launch, we noticed the traffic results shoot up.
Within Idox, right up to Board level, we’re all delighted with the result achieved.
We will continue to work with Envious in future and have no hesitation in recommending their excellent team to other companies.”
Douglas Quigg – Head of Marketing
