What you need to know before deciding on a new website

Are you considering a new website?

It can be an exciting process to start with, however, it can also be overwhelming. Where do you start? What do you need to consider before investing your time and money?

There are many different types of ways to build a website, the key is ensuring you appoint the right website development agency that can guide you through the process and advise on the best solution to meet your needs. This will make sure you’re making the best decision for your business. Read on to find out more!


Your website is one of your most important marketing tools and it needs to look and function its best. Whether you’re starting from scratch or revamping an existing site, there are a few key things to keep in mind before making any decisions.

Establish your Goals

It’s important to have a clear understanding of your goals for your new website before you get started. What are you hoping to achieve with your new website? Are you looking to increase brand awareness, generate leads, or drive sales? Once you know what your goals are, you can start to create a plan to make them happen.

If you’re not sure what your goals should be, take some time to research your industry and competitors. See what others in your field are doing with their websites and try to identify areas where you could improve. Once you have a good understanding of what you want to achieve, you can start setting specific goals.

Some things to keep in mind when setting goals for your new website:-

  • Be realistic about what you can achieve. It takes time to build a successful website, so don’t expect miracles overnight.

  • Set measurable goals so you can track your progress. For example, if one of your goals is to increase traffic, track how much traffic you’re getting each month.

  • Make sure your goals are specific and actionable. Vague goals like ‘make my website better’ won’t help you much in the long run.

  • Don’t forget about SEO! If one of your goals is to rank higher in search engines, you will need to give this consideration from the start.

Research website design companies

When you’re ready to take the plunge and redesign your website, the first step is deciding which web design company to partner with. The right web design company will be a true partner in your business, helping you to create a website that reflects your brand and drives conversions.

There are a few key things to look for when researching web design companies:

Custom designed websites

A portfolio that showcases their work and experience: Any good web design company will have an online portfolio that you can browse through. This will give you a sense of their style and approach to web design.

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A team of designers, developers, and strategists: A great web design company will have a team of designers, developers, and strategists who can help you create a comprehensive website solution.

Finished result for testing and providing feedback

A focus on conversion-driven design: The best web design companies understand that your website needs to be more than just pretty; it needs to be designed with conversion in mind. Look for a company that has experience designing websites that drive results.

Design your website

When it comes to designing your website, there are a few things you should keep in mind. First and foremost, your website should be easy to navigate and user-friendly. Secondly, it is important to make sure that your website is visually appealing and engaging. Lastly, you will want to make sure that your website is optimised for search engines so that potential customers can easily find you online.

Develop your content

Before you start writing any content for your new website, you need to think about what your website is going to be about. What are the topics that you want to cover? What are the keywords that you want to target? Once you know the answers to these questions, you can start developing your content.

If you’re not sure where to start, there are a few places where you can look for inspiration. First, take a look at other websites in your industry and see what sort of content they have. Then, take a look at some of the most popular blogs in your niche and see what sort of content they’re writing about. Finally, use Google Keyword Planner to find out what people are searching for related to your topic.

Once you have a good idea of the kind of content that you want to write, it’s time to start writing! Remember to keep your audience in mind as you write and focus on creating helpful, engaging content that will keep them coming back for more.

Test and launch your site



Plan your website content and structure before starting to build it. This will make the process much easier and will help you create a better overall product.



Create a testing plan for your website. This will help you find any errors or issues with your site before launching it to the public.



Launch your website! After everything is complete, it’s time to go live. Promote your site and let everyone know it exists.

Monitor performance over time

As your business grows, so does the need for your website to grow with it. It’s important to continuously monitor your website’s performance over time so you can make sure it’s keeping up with your expectations. There are a few key things you should keep an eye on:

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Load times

How long is it taking for your pages to load? If you notice a significant decrease in speed, that could be an indication that your website is getting overwhelmed and needs an upgrade.

Monitor and care for you website

Bounce rates

A high bounce rate means that people are leaving your site after only viewing one page. This could be because they couldn’t find what they were looking for, or because the content wasn’t engaging enough. Either way, it’s something you should try to improve.

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Site traffic

Keep track of how much traffic your site is getting. If you see a sudden drop-off, that could be a sign that something is wrong (like a broken link) or that people are losing interest in your content.

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Are people taking the actions you want them to on your site? Whether it’s signing up for a newsletter or making a purchase, make sure you’re monitoring how well your site is converting visitors into leads or customers.


To conclude, deciding on a new website is not something to be taken lightly. You must carefully consider all the essential elements such as design, budget, hosting, and user experience before proceeding. Doing your due diligence beforehand and understanding what you need from your website in order to make it successful will ensure that you get the most out of your investment. Is now the time for you to take action and create a stunning website that will help you reach new heights?

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