Wordle has one unique aspect; the ability to share how you did amongst your friends on social media without giving any answers away, which makes it a perfect game for the era of instant, social communication and sharing. The game was a big hit amongst Josh’s family and friends, so in October 2021 he posted his results up to his Twitter account. The tweet went viral, so he decided to make his game public and people began sharing their answers on social media. In two months the number of players increased from 90 to over 30,000 per day. At the end of January 2022, The New York Times acquired the game an undisclosed seven-figure sum.