Another challenge was creating engagement equally across the different industries and quickly promoting the key benefits that their customers would experience. We achieved this by using impactful imagery relevant to the target audience, whilst injecting the main benefits that customers would experience from FusionLive.
Whilst FusionLive is an individual product and the design needed to be different from their main site, it is still produced and delivered by Idox. Therefore, it was important that the Idox brand was clearly associated across the designs. In recent months, we have implemented the translation of the site into four different languages, along with SEO, to ensure the site is accessible to customers Internationally and to portray the Software as being leaders within their field.